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LAKEY x PURE LONDON SS18 - JULY 2017

Posted on June 17 2017

LAKEY TO ATTEND THE PURE LONDON FASHION EXPO FROM 23 JULY - 25 JULY

 

Lakey, a UK-based streetwear brand with a range featuring the nostalgic undertones of 90s fashions. Has also become synonymous with urban outdoor activities such as skateboarding and surfing, this week announced they will proudly be attending this year’s Pure London Fashion Expo, the UK’s most anticipated fashion trade show event. From July 23 - 25, the Pure London Fashion Expo will bring together over 700 incredible, creative, and inspirational brands for unmatched fashionable collaboration.

 

Born from a passion for curating an urban movement brand that also embodies elements of hip hop and other undercurrent, edgy styles, Lakey has come to be regarded as a fresh and unique lifestyle brand available to both men and women.

 

“As a new streetwear brand that is just beginning to scratch the surface of our urban hopes and dreams, we are incredibly excited to be attending this monumental event hosted in one of the world’s most regarded fashion capitals: London,” said Leslie Sakyi Founder and Owner of Lakey Apparel. “By having the ability to connect and network with other image leaders in our industry, we’ll take home new ideas and inspiration for making our brand the best it can be.”

 

Some Lakey garments feature the retro colourways of the 90s decade with combined contemporary designs of the present day. Anticipated pieces include a Retro Inspired Trademark Tracksuit and their debut Soccer Jersey available in 3 colourways.

 

Pure London is an annual event designed to showcase designers to interested fashion buyers. By being an exhibitor at this year’s event, LAKEY will have the opportunity to show off their new collections to the thousands of attendees. The event works hard to pair up vendors with the rightly curated show sectors.

 

“This type of upscale event guarantees we’ll be meeting and collaborating with buyers who are particularly interested in our style niche,” said Leslie. “It’s a win-win for everyone involved, and we can’t wait for it to happen. Spread the word on the availability of our streetwear apparel line, and head on over to our website today to view more of our finalized Lakey pieces.”

 

More than 7,000 buyers are expected to visit Pure London over the 3-day event.

 

For more information on Lakey Apparel, visit: www.lakeyapparel.com.

 

For more information on Pure London, visit: http://www.purelondon.com/.

 

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